Nicholas Fraser

Branding Project #3: future history

 

14 fire-branded tree stumps

at Fort Jay, Governors Island, NY

2011

 

dimensions variable

 

Project #3 used stumps in two neat rows near Fort Jay's northeast corner.

 

On the surface of each stump, I named a past or current use of the island and paired it with a use proposed for its future.

 

Some proposals are serious and likely to be a part of future plans, while others are whimsical or cynical and highly unlikely. The historic uses give a glimpse of the island’s long and varied past.

 

No distinction is offered between historic or proposed uses, leaving the viewer wondering what lies behind and what lies ahead.

 

click here for video

Branding Project #3: future history

14 fire-branded tree stumps at Fort Jay, Governors Island, NY

2011. dimensions variable

 

Project #3 used stumps in two neat rows near Fort Jay's northeast corner.

 

On the surface of each stump, I named a past or current use of the island and paired it with a use proposed for its future.

 

Some proposals are serious and likely to be a part of future plans, while others are whimsical or cynical and highly unlikely. The historic uses give a glimpse of the island’s long and varied past.

 

No distinction is offered between historic or proposed uses, leaving the viewer wondering what lies behind and what lies ahead.

 

view:

Branding Project video

Branding Project #1

Branding Project #2

 

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