Nicholas Fraser

Fronts project

 

2010-present

fronts

Fascinated with the variety and inventiveness of urban signage and seeking ways to create text-based videos, I began filming storefronts in 2010. My quixotic goal was to collect a comprehensive video-based lexicon as raw material for my own projects. Only later did I realize the 2,400+ videos also function as a manifold portrait of contemporary urban life in public spaces. Each video captures the day-to-day activities of the street-scape, documenting a wide ranging portrait of 21st century culture.

 

These storefronts serve as witness to the momentous and mundane even as they too are continuously transformed.

 

I’m also converting Fronts into a public resource, YouTube meets StreetView, while encouraging spectators to become both contributors and creators. Every raw, unedited video is available at vimeo.com/channels/fronts. Crowd-sourcing the collection serves both functions of the project, ensuring both a diverse portrait of our culture and as complete a lexicon as humanly possible.

 

Special thanks to the New York Foundation for the Arts for supporting this project with a 2014 Fellowship Award in Digital/Electronic Media.

Fronts project  -  2010-present

Fascinated with the variety and inventiveness of urban signage and seeking ways to create text-based videos, I began filming storefronts in 2010. My quixotic goal was to collect a comprehensive video-based lexicon as raw material for my own projects. Only later did I realize the 2,400+ videos also function as a manifold portrait of contemporary urban life in public spaces. Each video captures the day-to-day activities of the street-scape, documenting a wide ranging portrait of 21st century culture.

 

These storefronts serve as witness to the momentous and mundane even as they too are continuously transformed.

 

I’m also converting Fronts into a public resource, YouTube meets StreetView, while encouraging spectators to become both contributors and creators. Every raw, unedited video is available at vimeo.com/channels/fronts. Crowd-sourcing the collection serves both functions of the project, ensuring both a diverse portrait of our culture and as complete a lexicon as humanly possible.

 

Special thanks to the New York Foundation for the Arts for supporting this project with a 2014 Fellowship Award in Digital/Electronic Media.