Each release is meticulously manipulated, using digital means or old-fashioned cut-and-paste methods. All biographical information, exhibition history or copy about the show itself is left intact, although the occasional typo is corrected. Placement of the bogus releases is done en masse and confined within a small geographical area in order to maximize the possibility that a gallery visitor will encounter several at different venues within a short period.
For more information or to see samples of the press releases, visit www.NicholasFraser.com
Nicholas Fraser
Immediate Release